Wednesday, June 30, 2010
Determine which of Porter's Three Generic strategies you will use as you rebuild the Broadway Cafe for the 21st century
I would use the cost leadership strategy. We can market our coffee shop as selling quality low cost coffee which would work with our geographic location next to WFU. College students typically won't spend a ton of money on coffee and may appreciate a low cost option compared to the Starbucks that if offered on campus. Keeping with the low cost model will help us with startup considering that our funds for development will be limited.
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I agree - Cost leadership strategy. Students our primary target.
ReplyDelete- Use a focused strategy based on differentiation to rebuild the café. Open even in a snowstorm. Get employees to work. Offer shuttle pickup and drop-off for loyal customers within a certain mile radius of the café.
ReplyDeleteOne of the two:
ReplyDeleteCost leadership- low cost coffee that appeal to large audience
Or
Broad Differentiation Strategy- appeal to large audience but offers certain differentiation points (quality in terms of health and nutrition, or made fresh from fresh produce).
We can reach large, but stratified audience. Our customers will be WFU students (who tend to look for quality and differentiation in many things), but also business people from down town, or local area attending lunch or dinner in the area with colleagues.
Athletics dept. and its staff with offices on Deacon Blvd. attract and hold meetings with many business people, friends and WFU alums who happen to be well off, they tend to look for different quality than what the usual standard is.
generic terms wow this saintly however ,I love your enter plus nice pics might be part personss negative love being defrent mind total poeple ,
ReplyDelete