These are just ideas... and hopefully include some good ones that will spur elaboration and/or refinement.
- Promote a section of the cafe as a meeting area for local schools, school boards, sports teams, charities, fair and concert organizers, book clubs and other local organizations. Make several tables and up to 10-15 seats available for free.
- Create an advertising or message board for local schools, school boards, sports teams, charities, fair and concert organizers, book clubs and other local organizers to advertise.
- Allow customers to leave their e-mail addresses to be added to an organizations mailing lists and maybe even allow customers to leave detailed questions that we could forward to the organizations every day.
- Set up one dominant/visible, but not overbearing area that local organizations can use for prime advertising of upcoming events. Do for free as long as the organization serves the community and is not a for-profit entity.
- Set up a tab/section of our website that links to these local organizations websites so our cutomers can access the local organizations sites from our site.
- Continue selling the coupon book but sell it to the participants for $16 instead of $15 to improve our chances of losing less than $3.50 per book.
Not sure if this is relevant to this question, but we could develop an online newsletter and advertise upcoming events and business partner advertisements.
ReplyDelete• Participate in sponsorship of certain events: 1) for example, local school’s football team traveling to another city to play the game. Offer to provide money for fuel used on the trip in order to financially help school. 2) Or, provide breakfast and coffee free during the school board meetings or town hall meetings.
ReplyDelete• Possibly get involved with the local orphanage. Have kids from an orphanage come to the coffee shop once a month (small groups of kids of same age). Help orphanage raise money by advertising it in our coffee shop. Engage in organizing trips of orphanage kids to the local sports games and events to help kids assimilate in their community.
• This may be a stretch, but not impossible. Team up with WFU to find out who are the most prominent people (millionaires) contributing to our community. Some of these folks are Wake Forest alums, some are not. Names that come to mind are Andrew Filipowski, Billy Prim and Don Flow. Get to know them and work with them in determining where money should be best spend in the community.
• I also support Rob’s idea of a section of the web site with links to local charities and events.
I agree with all of Meri and Jane. I do not seem to have any additional ideas of my own to pour in.
ReplyDeleteperfect for my paper thanks
ReplyDelete